Digital marketing has created new areas of opportunity, improvement, and even performance monitoring—tasks that in the past only the most experienced salesperson could handle within their sales activities. Today, sales teams are multidisciplinary and span different age groups, and we know that each member is, in some way, unique. How can we properly tailor KPIs for a sales team? What tools can we use to simplify processes, speed up procedures, and ultimately improve relationships between departments, our sales force, and, even better, with our current and potential clients?