Digital marketing has created new areas of opportunity, improvement, and even performance tracking—something that, in the past, only the most seasoned salespeople could manage within their sales activity. Today, sales teams are multidisciplinary, span different generations, and we know that each one is, in some way, unique. So, how can we properly tailor KPIs for a sales team? What tools can we use to simplify processes, speed up procedures, and ultimately improve relationships between departments, with our sales force, and—most importantly—with our current and potential clients?